Program
What’s actually on the table this year.
Stellar & IMA are putting together an afternoon that covers the full spectrum of where influencer marketing stands right now. Think influencer certification and responsibility, the rise of performance-driven creator content, TikTok Shop and award-winning campaigns that actually convert, the growing power of creator-led news, influence that works across every channel, and the questions AI is forcing all of us to ask.
This is just the start. We’re updating this page constantly, so check back to see the new topics and sessions we add in the weeks ahead.
TikTok: Full-Funnel & TikTok Shop
TikTok rewrote the rules of going viral. TikTok Shop launched in Belgium in June, and the rules changed again. This session covers the platform’s latest moves and what brands need to rethink, from building awareness to driving sales. You’ll see how the best campaigns work across organic and paid and how to balance reach and conversion without losing what makes TikTok feel real. If TikTok Shop is on your 2026 plan, this is where you’ll learn what its Belgian launch means for your next campaign.
Newsfluencer: When Creators Become the News
More people now skip the headlines and turn to creators to make sense of the world. This panel looks at what that means. Media houses are losing their audience. Brands have to navigate content sitting right next to the news. Platforms are starting to be regulated like media companies. Grounded in real Belgian cases and voices from journalism, platform governance, and global information-integrity work, it’s an honest look at trust and influence in the age of the newsfluencer.
Brand Stories: Influence at Scale
Two intimate, sofa-style talks with brands that set the standard in influencer marketing. First, Nespresso walks through standout campaigns and the creative calls behind running influence at scale, across many brands and products. Then Kazidomi tests a bolder idea: that in 2026, the most credible brands are the ones where everyone speaks, from founders and employees to ambassadors and UGC creators. Real numbers, real lessons, and a candid look behind two very different storytelling machines.
Influence in a 360° World
Influence no longer lives in a silo. This panel looks at how brands are weaving creator content into the wider mix, from out-of-home and broadcast to PR, CRM, paid media, and live events. What does a truly integrated strategy look like when every channel talks to every other? Real cases from brands making it work.
AI & Brand Safety: Automation at Scale
AI is changing how campaigns get planned, how content gets made, and how results get measured. It’s also raising brand-safety questions no marketer can ignore. This session covers the upside, from creative tools to scaling strategies to sharper measurement, and the guardrails that keep your brand protected. The goal is simple: move fast without putting your reputation at risk.
Certified Creators: One Year In
It’s been a year since Belgium launched its influencer certification program. This panel asks what’s actually changed. Brands, certified creators, and platform watchers talk about adoption, shifting expectations, and the real impact on content quality and partnership standards. There’s also a live lottery giving away free certification spots. A grounded, honest check-in on where trust and transparency go next.
Throughout summer we are working on realizing even more exciting panels for you.